![]() ![]() ![]() The two main objectives -public outreach and fundraising- were achieved by generating brand awareness and managing key specific stakeholders. This paper presents an example of the implementation of transmedia in a space program’s communication strategy. ![]() Colibrí Mission seeks to make significant contributions to the development of the space industry in Mexico. With limited access to government space funding, these outreach programs sustain important sponsor-seeking efforts to bring the Mission to life. In a country with a nascent space industry, it is important not only to manage and attract talented individuals capable of conducting scientific and technical research, but also to serve key audiences that can contribute to the Mission’s fundraising objectives and promote scientific and technological knowledge among Mexican society, in particular its youth. ![]() Colibrí Mission is one of the first space missions developed by undergraduate students in Mexico, which is designing and building a nanosatellite dedicated to scientific research on Earth’s Lower Atmosphere. ![]()
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